Big 4 neither pays the best nor offers great work-life balance. So why Big 4? Here is my take.
1. The Prestige
Let’s face it. Most 22 year olds want to get into Big 4 because of the wow factor. But the prestige you get from Big 4 is more than vanity — the brand name accelerates your path to build a powerful professional network.
Within Your Social Circle
The respect you get from peers, family, friends and business contacts make networking much easier right from the start. Anyone in your circle working in accounting and finance gives you more attention simply because of the firm you are now associated with.
Within Big 4
Big 4 hires smart, hardworking people with good social skills. After a few years, your peers will move on to different companies and industries. Because of firm’s reputation and their own likeable personalities, Big 4 graduates tend to get good jobs and lead successful careers. The friendship and contact developed “back in the old days” at Big 4 will help immensely in your long term career.
You will be working closely with the client’s team on a daily basis. As a junior auditor, you stay longer and work harder than the clients, and people respect that. If you have a good attitude and stay in touch with the team, chances are that, when there are openings in their department and you are ready to leave the Big 4, the job is yours.
Even if they aren’t hiring, the senior guys in the client’s team would be happy to forward your resume to their contacts in other companies. This is probably the best referrals you can get for corporate jobs.
2. Invaluable Exposure
You may have learned about business operations and marketing at school, but it’s nothing when compared to seeing it first-hand on how actual businesses are run.
Investment bankers get to see how CEOs decide on big matters; but auditors are the ones knowing the tangible, operational side of the business — how each business unit functions, how they relate to each other, problems that these companies face and the strategies they employ to overcome such problems.
Now imagine the amount of knowledge you will gain auditing several different companies, with different product lines in different industries. These are very applicable skills and exposure to have if you aspire to become a CEO or a business owner someday.
3. Military Training
People leave Big 4 mostly because of brutal hours and intense pressure; I am sure you are well aware of that. However, if you determine to fly high in this profession, you should see this as a great opportunity.
Training for Knowledge
Some of us may think the national training is an oversell, but the ongoing in-house training and seminars are one of the best ways to get updated and upgraded.
Training to Work Long and Hard
Working 80 hours and pulling late nights may sound insane, but we did that in college — for fun and parties of course, but we have the stamina to do it. So, first of all, tell yourself that this is doable. Then, make it acceptable by taking on this challenge to build a successful career.
Training to Deliver Under Pressure
Because you work with big and important clients, the audit /tax work is more complex, and expectation is high. Therefore, you are trained to face tough issues with hard deadlines on a daily basis. You are also trained to check your work meticulously because errors and typos are less tolerant in front of big clients.
Both John and I used to work in global financial firms (He at PwC; I at Morgan Stanley). We still somewhat retain our ability to deliver high quality product, because we are so used to triple check our work and spot our own mistakes, no matter how small they are. We used to complain how anal the whole industry is; but then, after 10+ years of seeing how the real world functions, we are grateful for the opportunity we had.
CPA, which stands for Certified Public Accountant, is an accounting qualification granted by the US government (State Board of Accountancy) to individuals who fulfill certain education and experience requirement as a public accountant. The CPA title is one of the most globally recognized professional qualifications, and arguably the most prestigious in the accounting field.
Only CPAs are allowed to own (either as sole owner or as partners) a public accounting firm, and only CPAs can sign the audit report on behalf of the firm.
While there is no requirement for CPAs in private business, many big corporations strongly prefer their senior financial professionals to have a CPA qualification to show their knowledge and expertise in the accounting field.
What is CPA, and Why Become One?
Now that you understand what is a CPA, you may want to know why people want to join the CPA family:
Big 4 is the dream for many aspiring accountants, but this may not be an ideal job for your long term career.
Let’s take a look at the pros and cons of Big 4 vs small firm and make an intelligent decision for your accounting career.
Big 4 vs Small Firm: Specialist vs Generalist
At Big 4, you work on big clients most of the time, and are staffed on big teams. As a junior staff, you will be specialized in a specific part of the audit, e.g. fixed assets.
At a small firm, you work with smaller clients, and junior auditors can see an audit from beginning to end.
The nature of clients and staff arrangement leads to the following pros and cons:
Big 4 Accounting Pros
1. Working with the Biggest Clients
You get a great exposure in many aspect as a first-year associate in Big 4. The breadth and the quality of client base is unrivaled so you can get your hands on some complicated situations and learn how to deal with them with the help of seniors.
As you progress, you will be exposed to companies in many different industries. If you perform well and people generally like you, you can tailor your career within the firm and gradually move towards a specialized industry.
2. Good In-House Training
Big 4 have the resources to provide numerous in-house training for junior accountants. It begins with a 1-2 week national training for new hires, then regular training and online webinars on special topics afterwards. These classes are free and most helpful for your career development and for fulfilling the CPA CPE requirements.
3. Best Way to Get Your CPA Title
Speaking of the CPA qualification, Big 4 will help you get licensed quickly. The firm offers Becker for free, or reimburses another review course if you’ve purchased that already. After passing, you get the CPA bonus. You will also have no problem getting your work experience verified by your manager who by default is an actively licensed CPA.
4. Unrivalled Exit Opportunities
Whether you want to stay in Big 4 or move on to industry, this experience is seen as a seal of approval from a resume perspective. The halo continues to glow in the new company as people generally give more respect to those with previous Big 4 experience.
Big 4 Accounting Cons
1. Higher Pressure with Longer Hours
The Big 4 serve the biggest corporations in every industry. It is understandable that the clients’ demand and expectation is higher. This basically means that you, as part of the Big 4, will need to work hard to deliver the product, and extra pressure to make sure the product is among the best quality.
Many accountants find it overwhelming, but some perform better a high-pressure environment. In any case, this is an important point to consider.
2. Up or Out
Big 4 is not a place for someone looking for easy lifestyle. Staying in one level and not moving up is simply not a career choice. That’s why many Big 4 accountants end up leaving the firm despite all the attractions mentioned above.
3. Got Stuck with Single Client
Depending on the nature of clients in your office, you may spend more than 80% of your time on one single client. This client is large and high-profile, which is great if you plan to stay and move up the hierarchy in Big 4. However, if you prefer variety, you won’t like it because the large client swallows up most of your schedule and you have less exposure to other companies and industries.
4. Feeling Lost at a Large Firm
The Big 4 accounting firms have grown so big that you probably don’t know people outside of your department. Also, in terms of client servicing, given the size of the clients and the audit team, you might get stuck with mundane work for the first couple of years.
Small Firm Pros
1. Close Knit Group
Regional and local CPA firms are often smaller, so it is easier to develop a close working relationship with the partners. Also, the fact that the audit teams are much smaller so you will have more chance working directly with the partner vs Big 4 where your supervisor will be seniors and managers.
2. Steeper Learning Curve
Since you don’t have the luxury of formal training, you learn at your feet, at the client’s site. This is a steeper learning curve and can be exciting and satisfying.
3. Less Pressure
Because your clients are likely private companies, you don’t get the pressure from deadlines and complexities from the publicly listed companies that the Big 4 are getting. This usually translates to better hours and work-life balance.
4. Great Help in CPA Exam Prep
Accountants working in small firms have the chance to perform the entire audits alone, and do tax during busy season. Your practical experience covers the vast majority of FAR, AUD and REG, which is more than 75% of CPA exam content.
Small Firm Cons
1. Less Exposure
In a typical regional CPA firm, the client base is smaller and you get less chance to develop broad base of experience. This could mean frustration if you get stuck in an industry you are not interested in.
2. More Politics?
Competition to move up the ladder can be tougher/slower than in a large firm. Your assignment and promotion is decided by a handful of partners and this could be very subjective and sometimes unfair.
3. Less Pay
I guess it is safe to assume that Big 4 can afford to pay more than the smaller firms. The starting salary is typically a few thousands less, and they may not offer bonus after passing the CPA exam.
What Do People Think?
People are generally well aware of the benefits of working in Big 4 accounting firms. Therefore, I would like to highlight the opposite — how local and regional CPA firms could be attractive. Here is a testimonial from an accounting graduate started at a small firm:
Yes I think it is better to start out with a smaller firm than a larger one simply because you will get a better chance to get to know your co-workers better and nothing will be a rush. You will also get to learn more about the career you chose with the one on one rather than being thrown out in a sea of sharks.
I know because I have work[ed] for a small company with at least five other people working under me . It was better for us because we got to know each other and what was expected of each one of us without all the drama.” – Pearlene
Here is another supporter for small firms:
Joining a small firm always helps in gaining more experience faster. In the larger firms, the work is distributed into smaller chunks between more number of employees and so you get to gain experience in just one small area.
In smaller firms since they do not have the luxury of a large pool of employees more work is distributed to small number of employees. So the breadth of learning is quite high. Survival in the initial days will seem to be difficult but over a period of time, you get to learn more and handle stuff yourself.
One good way to cope up with difficult situations is to ask someone to mentor you (not train but mentor) so that you can go to them and talk about the problems you faced. They can in turn give you valuable advice in terms of managing such issues.
Another way is to network with as many seniors as possible and try to learn without eating into too much of their time. And once you gain experience, you will be surprised at how well you will be able to guide freshers.
But there is a downside to all this. Because your experience is only through field work and without proper training, sometimes the learning will be haphazard. But the pieces will fall into place in the long run. During your free time, you can also google on stuff which you were stumped about in case there is no one to help you out.” – JD
What Do You Think?
I’d love to hear your thoughts. Please share your view in the comment section below.
Big 4 information sessions are the first events for those interested in a public accounting career. Most attending students are juniors and seniors, but it is never too early to go as a sophomore, or even a freshman.
Information Session vs Career Fair
Before we begin, I’d like to clarify a common misconception, that information sessions and career fairs are the same. What’s the difference?
A career fair is a recruiting event where you can meet tens if not hundreds of potential employers at one place.
An information session is a detailed presentation of one firm (or a small group of related firms) organized by your school. Students get a more in-depth look at the firm in different perspective; firms get to publicize the best aspect of their organizations.
In a nutshell, career fair is a mile wide and an inch deep; information session is the other way round.
What do Big 4 Information Session Cover?
The firm starts with an overview on market size, geographic reach, service lines and industries they cover. Honestly the Big 4 sound pretty much the same and you can get this info on the Internet. This introduction isn’t particularly value-add.
2. Local Presence and Industry Focus
It gets more relevant when they talk about local presence. For example, if your school is in the Bay area, the representatives are likely from San Francisco or San Jose. You will then learn about the industry niches and top clients in their offices. This is all valuable information to impress people when you have interviews in their offices.
Also, if you have an industry preference, you will be able to decide whether this office is your top choice. For example, if the San Francisco office’s niche is technology, and you’ve set your goal in financial services, you might want to look at opportunities in other places.
3. Unique Programs
The info session also highlights programs designed for students and young employees, such as internships for sophomores and juniors, and international assignments for senior associates and above.
4. The Hiring Process
Last but not least, the firms go through their hiring process, including the schedule of resume submission and campus interviews.
You are welcome to raise your hand to ask questions, or show your face with recruiters and representatives afterwards.
What to Expect at Big 4 Information Session
Info sessions vary from one place to the other. In top-target schools near a big office, the firm sends lots of associates and seniors to attend and therefore the staff: student ratio is pretty good. Also, there are many alumni which makes the conversation more meaningful.
At the other end of the spectrum, there are info sessions with only a few reps. Those are mostly for gathering info rather than making connections.
Many students find info sessions marginally useful (if not totally useless), because:
They are generally promotion events and not the easiest place to impress recruiters.
There are so many students. Too difficult to have a one-on-one conversation with any Big 4 people.
They are held right before the resume drop — a bit too late in the recruiting process.
Having said that, if you fall in these two categories, info sessions could be very helpful:
If you are a sophomore or junior, and your main purpose is to collect business cards.
If you come from a non-target school and somehow able to attend this info session at a target school. Because otherwise it’s pretty hard for you to break into campus recruiting.
How to Make the Best Use of Big 4 Information Sessions
1. Target the Associates, not Recruiters
The main purpose is to develop firm contacts as a source for advice, interview and case prep, and potential reference in the future. If you attend a big info session with lots of associates and seniors, it is the most efficient way to collect business cards.
Recruiters are helpful but you can get to know them in other events.
2. Don’t Mess Up
You don’t want to leave a negative impression. Dress sharp and don’t ask stupid questions.
3. Don’t Hang out with People You Know
It’s comfortable to mingle with your friends and catch up with the alumni you know. But back to point 1, your main purpose is to meet and collect as many Big 4 contacts as you can.
Follow this advice and you’ll never regret attending any info sessions.
But then, you will have an even better chance to shine at the campus fair…
What exactly is the first day at Big 4 like? What happens in the weeks after, and how to get prepared to meet your first client? Your adventure is about to begin.
First Day at Big 4
You won’t go through anything technical on the first day. Bring yourself, the necessary paper, and great attitude.
In most cases, you will be going through orientation the whole day. This includes introduction to your new peers and colleagues, ice breaker exercises and training seminars. This may last for 1-2 days.
First, the admin necessities such as getting your picture taken for your badge, hand in the paperwork, order supplies, and reimburse your expenses.
HR will issue the laptop, work assignment, schedules and possibly a company credit card. If they haven’t already, they will provide travel and accommodation details for your national training.
First Month at Work
Depending on the start date, some associates go straight to national training after their first day of work, while others linger in the office for a few days.
Before National Training
The best you can achieve these few days is to fit in socially. This means going to group lunches, group dinners and group social events. Try your best to be outgoing and make friends early, as it will make the experience more enjoyable once real work starts.
Many firms have official programs where they pair you up with a mentor. I had one of those and it didn’t really work. It’s just like relationships — you parents can’t put a boyfriend on your lap simply because he signs up for it.
It’s a good idea to start looking for a second year who has the potential to be your true mentor. If you know someone from school working there, it would be the best. Otherwise, anyone friendly with a bit of things in common would be a good start. This should be a person whom you feel comfortable asking any questions with.
First years across the country take part in 1-to-2-week national trainings held in big cities such as Atlanta, Boston, Chicago and Dallas. Hundreds of people get trained in any given time although in most cases they are divided into groups of 20-30. They get together again in team building activities and social events in the evening.
The most (and probably the only) important to do is to learn about the firm’s accounting software and auditing methodology. Specifically, on how to use the audit database, practice documenting your work and go through various case studies. There will be some team building exercise and depending on the group you are with, could be quite fun, lame or a complete waste of time.
The trainers are usually seniors and managers. They are often approachable and helpful, and try their best to make things fun — a mission impossible I have to say.
My suggestion during the training week is to take notes. It helps to retain the information much better, and practically, if your trainer (and later on, the audit in charge in your team) sees that you make the effort in taking notes, they are more willing to help and answer questions that you may have.
Most people zoom out during the actual training, then wake up at extravagant meals and parties afterwards. Don’t go too wild and show up late, hungover, unshaven and without shower the next day. I heard crazy stories of drunk trainees hitting on managers and falling over company yacht.
If you aren’t a drinker, you should still go occasionally in order not to look socially awkward. Life is miserable without a friend in Big 4.
After the Training
Depending how busy your office is, you may get assigned to a team right away and sent off to a client site. Otherwise, you remain unassigned and report to the office. I suggest that you show some initiative early on by offering to help. Don’t creep up on people every morning and beg for work though.
Your First Client
People warned you of dreadful hours and you are still excited for the first job. Typically you will be given a keycard or ID badge for access to the client’s building. For big clients, there is a room for the audit team with printer, a quiet place and use of coffee machine. For smaller clients though expect to crowd around a table… Look on the brighter side — nothing is permanent in public accounting 🙂
You are super pumped to start your new job. Now, what are the qualities to become the top performer in Big 4? Is it through hard work, butt kissing, or pure luck? Here is my finding after talking to Big 4 seniors and mangers who have consistently been rated 1 or 2 in their firms.
1. Never Get Yourself Overwhelmed
Everyone agrees that Big 4 is a stressful place to work. Life as first year is pretty intense, but as you approach your second year, you don’t have excuses of a newbie anymore and it will be worse with mountains of things on your desk staring at you. The thing is, the more you worry about it, the less you get it done.
What you can do is to stop the vicious cycle. Divide the work into smaller, doable tasks. Tackle one small task at a time. Completing one round of tasks means you get some major work done, and it’s a great feeling. It’s the same strategy for any big challenges — such as the CPA exam, when tackling one study unit at a time is the best way to go.
2. Improve Efficiency with Technology
In my previous job, I went through an excellent training on how to manage Outlook. It cost my firm $399 for each participant (and we filled a big room), so you can imagine how well-regarded this method is.
The main takeaway is effective time management using the “4D” system. Incoming emails are divided into 4 categories:
Important + urgent
Important + not urgent
Unimportant + urgent
Unimportant + not urgent
Then, assign action appropriate to the categories:
Do the important + urgent
Delay (file to task list) the important + not urgent
Delegate the unimportant + urgent
Dump the unimportant + not urgent
This system has vastly improved my productivity at work and beyond.
I encourage that you find a way to efficiently manage your outlook in terms of email, appointment, to-dos and followups. This way, you can multitask with ease, a crucial skill to excel in professional service environment such as in public accounting and finance.
3. Take Initiatives
Now that you work well under stress (point 1) and are incredibly efficient (point 2), people take notice and request to put you on their teams.
You’ll be really busy, and this is great for your long term career, so don’t be jealous of the few who are constantly unassigned.
Instead, I suggest the opposite and get more involved in other capacities within the firm. Volunteer to campus recruiting events such as Meet the Firms, take part in resume screening and interviewing, lead firm community initiatives, find opportunities to help on sales pursuits, and take advantage of new opportunities and stretch assignments.
4. Jump for Unique Opportunities
As you move on to seniors and managers, there are other unique opportunities such as the international assignments. It isn’t for everyone, but it’s worth to explore.
5. Learn How to Say “No”
Before we get too excited, accept the fact that we are human beings and can’t work 24 hours. So, don’t be afraid to say “no”. It is easier said than done, but we have to understand what our limits are and what we can feasibly accomplish at the level of quality that we typically deliver.
Under-promise and over-deliver, and build your brand one audit at a time.
People have different ways to achieve success, but all paths centralize around key themes of hard work, perseverance, dedication, and ability to multi-task and prioritize seamlessly. The same rules apply whether you aim for the corner office in Big 4, or for C-level positions in Fortune 100. All the best!
Finally, you have an offer. Now, on salary negotiation — Can I do it, should I do it?
The Art and Science of Salary Negotiation
First Year Associates in Big 4
The Big 4 generally has pretty set salaries so there isn’t much variation among its staffers. Also, they have so many people willing to work for them for less than what they offered you.
You can still give it a try, but be realistic what to expect. At the same time, unless you are super arrogant your offer won’t be withdrawn or affected by the negotiation.
Experienced Hire in Big 4
If you have excellent rating, work in a hot industry, and are actively poached by recruiters, you should be able to negotiate. In fact, the competing Big 4 will likely offer a considerably more attractive compensation package than what you currently have, even before you ask.
In my opinion, the smaller the firm, the more flexibility you have on salary negotiation. Smaller firms have fewer rules and each partner has more say on hiring for his team.
Similar logic applies. A local company who needs an accountant with your expertise is more open to discuss than a Fortune 100 company looking to fill a vacancy in their 100-strong accounting department.
My Accounting Salary Negotiation Tips
1. Understand Your Worth (with Research)
Think about why you think you deserve more and be honest… if what you can offer them is justified, they will do it. If you got nothing special, they will just hire one of the other hundred candidates.
Let’s figure out how much people are willing to pay you. It is fairly straightforward in the accounting industry. Check out salary.com, glassdoor.com or download the latest guide from Robert Half, and determine your salary level based on your education (bachelor or master’s), years of experience and location.
Your current compensation is another indicator, although if you are looking for a job you might be underpaid.
Depending on how eager you want this job, you may adjust your target compensation package to be higher, on par or below the industry average.
2. Make Sure They Offer First
As a negotiation tactic, ask them to give you a number, or at least a range. Their first number is unlikely to be their best number, and you can start to counter offer from there.
Note that no one can force you to disclose your salary information (although they will know during background check). If asked about the target compensation package, you can say “competitive, but I am really excited about the opportunity at your firm”. You may also say “based on my market research, someone with my education and experience is paid around X to Y.”
3. Be Confident and Stand Your Ground
Your contact point is usually HR. While you may be uneasy with salary discussion, HR does it on a daily basis. So don’t be embarrassed to tell them what you think you are worth, backed up by market research and solid demonstration of your value from past experience.
4. Be Respectful
At the same time, you should discuss with the employer with professionalism and respect. Try to understand the constraint the HR is facing. For example, you need more free time for the upcoming CPA exam, but realize that vacation days are fixed for all employees at your level. In this case, you may explore with HR on more PTO (paid time off), unpaid days off or other alternative working arrangement.
If you have a spouse that has insurance, you could negotiate not to take benefits in exchange for a higher salary. I did that with one of my previous jobs.
5. Be Willing to Walk Away
There is always a risk that they withdraw an offer if they think the gap is too wide to close. If you are dying for this offer, your may want to reconsider the tactics.
What You Should Never Do in Any Salary Negotiation
1. Lie about Your Current Salary
I have readers who told me they have been grossly underpaid in the current job, and they want to inflate their salary numbers to get a upper hand in negotiation.
Don’t do it.
Most company guidelines state that lying about your salary is the same as lying about your GPA. It is grounds for withdrawal of an offer or immediate termination if somehow it is found out after the fact.
Don’t tell the employer that you need a certain salary. The company has no obligation to pay more because you have student loan and mortgages. They do so if only they see value in you, either how much you are worth now, or as a long-term employee.
3. Ask to Speak to Person-in-Charge
I heard a story on how a candidate wasn’t happy with the offer and asked to speak to a higher up. This is plain arrogance. Pissing off the person who handed out the offer will lead you nowhere. It may even cost you the job.
4. Negotiate for the sake of Negotiating
This is just annoying and greedy and people know it. It doesn’t work, and the bitterness lingers if you decide to take the original offer.
5. Ask for Too Many Changes in Counteroffer
Target one or two areas to maximize your bargaining power. For example, you want more base salary and vacation days because of your master’s degree. If they don’t budge, you may counteroffer one more time, such as a one-time signing bonus or CPA bonus. It could also be intangible benefits such as a company phone or professional development opportunities.
Be systematic and don’t spread yourself too thin by going for every reimbursement opportunities you can think of.
6. Take the Negotiation Personally
This is also common sense. If negotiations break down between you and the employer, move on graciously, thanking the employer again for the opportunity. You never want to burn any bridges.
For undergraduates, accounting career fair is likely the first time you meet with official representatives from these firms. Career fairs range in size: it can be as small as a handful of reps in a function room, or it can be held in a resort with hundreds of local, regional and national companies across many industries.
General Career Fairs
These are big recruiting events organized by your college, or jointly with other nearby colleges to attractive more employers to attend. You will be able to meet not only Big 4 and other accounting firms, but also Fortune 500, regional and local companies.
Meet the Firms
Meet the Firms are smaller career fairs for the accounting and finance profession. Organized by your college’s accounting club or Beta Alpha Psi, they are usually bi-annual events: one during fall for full-time recruitment; another in winter to early spring for summer internships.
Typically an invitation-only event, the format varies from BBQ to a rather formal dinner. The firm rep to student ratio is higher and you can consider this a pre-interview event. BBQs are more casual, but at dinners you make polite small talk, partners and managers pimp their firms, while associates attend for free food, and you get to talk about why you are interested in that particular accounting firm.
Why are You Attending the Career Fair?
People go to these fairs for different reasons. For those who are starting out, this is a good place for initial research. You can talk to recruiters and employee representatives from many firms and industries, and ask honest questions you might otherwise avoid in formal interviews. You can even ask some of them to review your resume and seek for their advice. From there you can narrow down your preference when it’s time for interviews.
For others who know which firms they are interested in, it’s a pre-interview process and a chance to leave a good impression.
What You Should Bring and Wear at Accounting Career Fair
Most organizers specify the dress code, but it is most likely business formal. Whatever people say, I would go for conservative business formal because this is what the recruiters and attending professionals expect to see.
I would also bring a nice leather resume holder with at least 10 copies of your resume; blank paper, pen as well as a place to hold all the business cards you will be collecting. For guys this means the suit pockets but ladies may need to think about where to put them.
What If My College isn’t a Target School?
If big accounting firms don’t attend your school’s campus fair, you might want to contact nearby schools and see if you can participate their fair. If you manage to get in (or sneak in), be honest to recruiters and tell them why you are there.
Your Steps to Success at the Career Fair
Most students are inexperienced in attending career fairs. You have a great advantage if you follow these steps and mentally go through what you will see and whom you will meet on the day.
1. Research Ahead
You don’t have time and energy to visit all attending firms. You must prioritize, and research helps narrow down your choices. I would pick 4-6 companies to allow sufficient time for you to chat with the representatives and leave a good impression.
2. Be Likeable
You have two goals in this fair:
Get your target firms to like you
Show them that you are serious
The first goal is more important than the second in my opinion. Accounting firms host these recruiting events to scout candidates that are a good fit for their firm. If they like you, it’s good fit.
Part of your job as a public accountant is to talk to people on a daily basis, may it be your client, team or interns. Therefore, CPA firms look for candidates who can hold a decent conversation. I have suggestions below on questions for the associates and managers. If you run out of questions, you can also talk about your hobbies, sports, or whatever that click with that person. Just don’t get too carried away or else you’ll miss goal #2 (show them that you are serious).
3. Start with Your Least Favorite Firms
It is pretty normal to get nervous, and this affects your ability to converse naturally and be likable. To calm yourself down and boost your confidence, start chatting with people in the firms that you don’t really want to join. It could be the last choice among your 4-6 firms in mind, or it could be any company with friendly looking representatives. Once you are settled and excited to meet people, move on to your target firms.
4. Target the Associates, not the Partner
Your peers would naturally want to talk to partner or senior manager, since these guys are more important and have more say in the recruiting process.
While this is true, I don’t prefer this strategy.
I suggest that you talk to the junior accountants first. First, you don’t need to queue up and talk to them, and they are usually eager to talk to you because they want to appear to work hard.
Second, they are closer to your age, and are more helpful in answering your “real” questions (by that I mean questions you really want to get answers for, not those to impress).
Good questions include:
How is your transition from school to working full-time?
What type of training you received at the firm starting out to prepare you for work?
Any advice on what to accomplish before starting?
What should I focus on in school during my last semesters?
Don’t ask these bad questions:
Technical questions, especially those above your own experience — don’t pretend like you know more than you do
Specific questions about the firm — wouldn’t it be embarrassing if they don’t know
Recent scandals of the firm — always stay positive
Another important reason is that many attending associates and seniors are alumni of your school. That’s why they are at this career fair and not elsewhere. There are so many things in common that you can bring up and start an interesting conversation. Back to point #2, being able to carry a good conversation is the key to impress.
Once you think they like you enough, you can ask for their business cards, and even ask them to introduce you to their manager or above. It’s much better (and faster) to approach the partner this way.
5. Get Introduced to the Manager+
Being introduced by the associates is equivalent to a stamp of approval, and yes, the manager/SM/partner should pay more attention to you. To take advantage of this opportunity, don’t chit chat about random things with the partner. He is busy and easily distracted by the 20 students around him each trying to ask a question.
Begin by saying how helpful the associates have been telling you about the everyday life as a first year. Ride on that and ask similar question related to the senior guy. For example, if you have been discussing the various industry groups, ask about how the partner got into his group, or how life was like back then when he was a first year. Something that stirs his fond memory and hopefully connect his old self with you.
6. Wrap Up the Conversation
Be considerate and don’t talk to the partner for an hour. Besides, you have other firms to meet. Wrap up the conversation gracefully as soon as you think you’ve left a good impression. Get their contacts for follow up, thank them and leave.
7. Take Notes before Your Forget
Lots of things are going on at the career fair. It would be such as waste (or disaster) if you forget or mix up the details of whom you have talked to. John used to jot down tiny notes on the back of people’s business cards. I used to laugh at him but this is actually a quick and effective way to get organized.
8. Shoot Our Your Thank you Emails
While memory still fresh, write thank you emails to the people you had 3-5 minutes of good chat with. Customize each email with the sparks and highlight of the conversation. Express yourself as someone who is interested not just about a job, but the people who are representing the firm.
Some readers suggest to connect them using Linkedin. I haven’t tried sending thank you notes via Linkedin, but it’s a great idea to explore.
Campus recruiting is the easiest way to break into Big 4 and big accounting firms. It’s hard to stand out from the crowd with so many students there, but if implement the above strategies, you give yourself a great start. Good luck!
Check out Roger CPA Review’s Tips on Meet the Firms